Might Target Stadium be next?

I'm still rather undecided about the possibilities for a new Vikings stadium. Honestly, I don't like the idea of my taxes going up; which of course they will regardless of where it's built (unless of course, the Vikes come up with a county partnership like the Twins did).

Lately, there has been more and more chatter about the possibility of building a new Vikings stadium just west of Target Field. If you know where Mary's Place is, just off of 7th Street, that's where the Vikings are looking to set up camp. I don't like the idea of making Mary Jo Copeland relocate. I so appreciate the work she does for the community; and making her move to make way for a new sports palace, in my mind, is wrong.

Then, there would be the issue of naming rights for the new place. Should it be Target Stadium? You'd have Target Field, Target Center and Target Stadium. In all likelihood, that will not happen.

Here's what I think will play out: as much as I don't like it, the Vikings end up with the Mary's Place property. Target Corp. will back out of the Target Center naming rights deal, which is set to expire in June. Target Corp. having its name on a shiny, new, 72,000-seat stadium is more appealing than a renewing on a 21-year-old basketball arena.

If in fact, the Vikings do end up with that property, the new naming rights deal with Target will occur almost overnight. It's much easier for the Vikings to sell season tickets, suites, advertising and so forth to "Target Stadium" than it is to "New Minneapolis Stadium, future home of the Minnesota Vikings, title sponsor pending."

Think about what Farmers Insurance did. They inked a naming-rights deal with the yet-to-be-built, yet-to-be-groundbroken stadium in LA. LA doesn't even have a team yet, but they have a name for the new stadium. It's really a marketing thing.

Rumors are also circulating that the Vikings are soon to announce their plan to the state Legislature. We shall see what happens over the next few months.

Wolves need some serious marketing help

I have to admit, I've lost all interest in the Timberwolves. I can't even remember the last time I actually paid to go to a game. The last game I went to, I had received free tickets from the Timberwolves promotions department.

If you've watched any of the pre-season games on TV, there's empty blue seats everywhere. Not like it was when Kevin Garnett was here, there wasn't an empty seat in the house.

I was reading Patrick Reusse's column in the Star Tribune today (click post title to read full article), and he believes the T-wolves need some serious marketing to go along with the new shooters that are part of a team that seems to be in a constant state of re-building.

They've done their best in the past couple years in the area of branding: re-designed jerseys, a re-designed logo (which looks awful) and a new Target Center court. They've done some new things in the ticketing department as well. Last season, according to Reusse's article, the T-wolves had an abysmal season ticket base of 5,000.

When Garnett played here, I remember it being almost impossible to get a seat in the lower seating bowl of the arena. The lower level at Target Center seats about 8,300 people (total capacity is just shy of 20,000). What's even worse, is the team expected to lose another 10 percent of that base from last season.

It may not be the team, however. People still are loving the Minnesota Wild on the other side of the river; even though the Wild's consecutive sellout streak at the Xcel Energy Center has come to an end. And, let's not forget all the hype about the Twins this year with Target Field opening and the overall excitement that was re-generated for the Twins. An excitement, only to be squashed away in three games against the Yankees.

The T-Wolves started things off late last season when they decided to cut season ticket prices. I don't remember too much about that particular campaign, and I can't remember whether ticket prices were cut across the board, or just for new season ticket accounts. Even before that, the team has touted a season ticket up in the far reaches of the arena, that goes for about $300-some-odd a season.

And, apparently, it's worked. The Wolves, instead of losing another 10 percent of their season ticket base, have actually GAINED about 2,000 season ticket holders. Well, that helps, but for the most part still leaves the Target Center well below half-capacity.

If you have 7,000 season ticket holders (banking on the fact that they'd all show up for every game), and 3,000 unlucky fans decide to walk up to the ticket office ten minutes before the tip-off to snag a ticket, that's only 10,000 people. Which leaves the remaining 10,000 or so seats unoccupied.

Granted, the Wolves surprisingly had a decent pre-season. But, that's happened before. I remember getting so excited one year when the Wolves went 7-1 in the preseason. Hardly did anything after that, and to my recollection, didn't even win 35 games that season.

In seasons since Garnett's departure, it's felt very much like the expansion year of 1989 all over again. Only problem was, in 1989, people were so excited to have NBA basketball back in town after an almost 30-year absence, they didn't care how bad the team was.

Now, 22 years later, people do care, and they seem to be proving it by placing their allegiances elsewhere. Even Reusse commented that the one replica jersey he saw in the stands at the Target Center the other night was an Adrian Peterson Vikings jersey. But, if this Wolves team is really as good as it seems, or as Reusse postulates, then the Wolves need to get some serious marketing work done to make these lower ticket prices pay off.

What's Happening to Block E?

I know, this is a more local post, but it really irks me that GameWorks is leaving the Block E development in Downtown Minneapolis.
To give a little background, several years ago, a development was built across the street from Target Center, that included a hotel. It was designed to revitalize the entertainment district in downtown.
One of its anchors, Borders Books, already closed a couple years ago. And, it appears that GameWorks, another anchor, is going to follow suit.
In a letter to the editor published in the Minneapolis StarTribune today, the writer suggested they tear down Block E, move the Schubert Theatre there, relocate a bar, and plant trees where the Theatre stands now. In essence, his message was, put everything back the way it was in 1998.
What bothers me, is that Target Field opens in less than a year. There are no restaurants in close proximity to the stadium. Block E seems that it would have been a perfect pre- or post-game spot. Target Field, walk across 394 on Target Plaza, walk past Target Center, and there you are. Hard Rock Cafe and all.
It is unfortunate. Hopefully things will start to look up again for the Block E development. I would assume, that the Graves601 Hotel that is a part of that development will be the preferred hotel for opposing teams when they come to town.
What else would there be for the players to do in their free-time, if the arcade is shut down? God forbid you go over to CityCenter. There's nothing to do there either. I think the owners of GameWorks should have waited it out, to see if the ballpark would have created any new customers.
And, if all goes well, and the Twins score the 2014 MLB All Star Game, who knows what Block E could have provided for all the folks that come to town for that as well.
I guess we will never know.

Thanks for reading.