Sports Day in Minnesota - an idea

Some of us may know that Fox Sports North (FSN), the regional cable sports network here in the Twin Cities, annually sponsors what they call "Hockey Day in Minnesota." FSN broadcasts peewee games, a high school game, a Gophers game and a Wild game all in the same day.

I was thinking the other day, now that Minnesota's sports teams all have a place of their own to play, what if all four major teams and the Gophers, played at home, on the same day?

It could work. It would be an economic boom for the Twin Cities with all those people. The TV networks would love the revenue. Here's how I envision it would work, and who would broadcast what.

We start the day at 11am with the Gophers at TCF Bank Stadium. The game would be carried either by ESPN or the Big Ten Network.

You could have a Wild game at 2pm at the Xcel Energy Center, broadcast by FSN.

It would take some doing with the NFL, but suppose there was a Vikings game at the Dome at about 3pm. Maybe even 4pm. This is where it could get a little interesting. Depending on whether FOX has the Major League Baseball playoffs that year, they might opt to show the World Series instead of a mid-season NFL game.

If Turner Broadcasting had the playoffs that year, just throw a couple million dollars at FOX to broadcast the game.

The overlap with the Wild game wouldn't be too bad.

Then, say the Timberwolves have their home opener at 5pm at Target Center. This one would be broadcast locally on Channel 45, KSTC.

And then, the piece de resistance, the Minnesota Twins play at Target Field at 7pm. For all five of these games to converge like this, it would put this particular day on or around October 28. The NBA regular-season doesn't start until very late October at the earliest.

And, it also assumes that the Twins likely took their season to Game 7 of the World Series that year.

All five teams would be very happy of course. All five are taking tickets, at home, in their own place, on the same day. I envision officials from MetroTransit at each venue passing out balloons, making speeches and throwing rice, celebrating the fact that the light rail systems they built and the commuter rail are working at full capacity.

This day probably would work best after the Central Corridor light rail along University Avenue is completed.

Downtown Minneapolis would benefit the most, as you'd have 40,000 for the Twins game. 63,000 for the Vikings game. 20,000 for the Timberwolves game. Another 50,000 just across the river for the Gophers. And, downtown Saint Paul would see 18,000 for the hockey game.

Restaurants and bars would be crowded. Streets would be buzzing with people. Traffic would be miserable (for those that didn't take mass transit). But, that would be one fun day.

A 3rd jersey for the Minnesota Wild?

A ha, finally. an issue I love to write about: sports and corporate branding.

It has been announced that the Minnesota Wild (NHL) will unveil a "third" jersey to be worn this season. The unveiling will happen next Sunday at the Minnesota State Fair. There are speculations about what the jersey might look like. One can be found here: http://media.photobucket.com/image/Wild%20green%20jersey/puckdrawn/Concepts/MinnesottaWildConcept.png, and another can be found here: http://www.wildpuckbanter.com/2009/08/new-wild-jersey.html.

This is an interesting concept to me, sports teams have been using "alternate" jerseys for many years now. Some have been successful, and others have been total flops. However, the Wild had an alternate jersey a few years ago. The jersey seen here: http://www.icejerseys.com/item_details.php?id=5354.

What happened was, the NHL had switched jersey manufacturers. The league contracted with Reebok and their new Edge line of jerseys. The "Rbk Edge" was a custom-fit jersey, which was supposed to supply better comfort for players. And, the NHL made a rule that teams had to scrap whatever third jerseys they had, and couldn't unveil a new one for two years.

The Wild kept their white jersey, and opted to keep the red "alternate" jersey http://www.icejerseys.com/item_details.php?id=5354 and got rid of the original green sweater.

Here's what bothers me about the red sweater they kept. The logo on the front. In my estimation, a good and respectable corporate brand, should not have to tell you what it is. You will notice that the words "Minnesota Wild" surround it. Earlier in the franchise's history, the words "NHL Hockey" even appeared on a secondary logo the team was going to use.

If you see the logo for GM, you know that it's for General Motors. They make cars. The company does not need to put "auto manufacturer" on the logo. If you see an oblong "G" surrounded by a green and gold oval, you know that logo is for the Green Bay Packers. They don't need to put "We play football in Green Bay" on the logo. Let's not forget the Golden Arches. These are respectable, reputable, trustworthy corporations, that do not need to label what they are, or what they do, to get the point across.

I feel the Minnesota Wild made a mistake when choosing what sweater to keep. The Minnesota Wild have some of the best merchandise sales, if not the best merchandise sales in the National Hockey League. The only problem, most people can't figure out what animal the head belongs to, that you see on the front of the jersey. Is it a bobcat, cougar, a panther? No one knows. But, they DO know that logo.

On the other hand, looking at some of the concept drawings people have conjured up in their minds (the ones with a script font "Minnesota"), many sports teams in all professional leagues are putting the city or state of origin on their road jerseys.

Personally, I think the Wild should ditch the red jersey with the circle "Minnesota Wild" surrounding the cougar head (I'll call it a cougar). The Wild have made a name for themselves in the National Hockey League, in their ten years of existence - on the basis of their enormous fan base, merchandise sales and team ownership.

I feel that it is in the best interest, not just of the Wild, not just of sports teams, but of all corporations, to do their very best to cultivate a corporate brand, a corporate logo that is immediately recognizable - without being told what it represents.