The Vikings merchandising department is trying something different: installing a vending machine at the Mall of America.
Interesting concept, to use something that most people associate with pop and candy to sell team merchandise. Of course, it isn't unusual either. The Minnesota State Lottery for instance has vending machines around the Twin Cities for its scratch-off tickets.
The Minneapolis Business Journal says that the team is doing it to better track automated merchandise sales. It is a first-of-its-kind merchandising ploy in the NFL, and if it is successful here, could be a model for other markets.
Best Buy also has used vending machines to sell Apple products, like the iPod.
But, if you want to go buy a Favre jersey, wouldn't you rather see it in person to check out the size and color, rather than have it dispensed to you from a vending machine?
The team however, believes that it is a "viable and economic" means of selling merchandise with the purple and gold on it.
We shall see.
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Friday, September 24, 2010
Tuesday, September 21, 2010
T-wolves and Lifetime Fitness
Well, I think I've just about done the Target Field review thing as far as it can go. Now, I think it's time to get back to the main focus of the blog, sports and marketing.
The latest issue of the Twin Cities Business Journal had an article about an expanded partnership between the Minnesota Timberwolves and Lifetime Fitness. Lifetime has been a sponsor of the team for some time, as well as had its name on the Target Center's fitness club since 2006.
This latest phase of partnership will put Lifetime's logo on the team's practice jerseys, as well as other areas within the team's practice facility, which is within the in-arena health club, including the court, backboards and media backdrops.
Lifetime will also have naming rights of the practice facility.
Team members will wear the jerseys in post-game interviews, which will create more visibility for Lifetime Fitness. Coaches will also wear Lifetime apparel during post-game interviews.
This is a good, solid partnership for a team that hasn't performed very well either on the court or at the front gate.
Lifetime also has had some ticket promotions with the Timberwolves that have included a pass to a local Lifetime Fitness.
The latest issue of the Twin Cities Business Journal had an article about an expanded partnership between the Minnesota Timberwolves and Lifetime Fitness. Lifetime has been a sponsor of the team for some time, as well as had its name on the Target Center's fitness club since 2006.
This latest phase of partnership will put Lifetime's logo on the team's practice jerseys, as well as other areas within the team's practice facility, which is within the in-arena health club, including the court, backboards and media backdrops.
Lifetime will also have naming rights of the practice facility.
Team members will wear the jerseys in post-game interviews, which will create more visibility for Lifetime Fitness. Coaches will also wear Lifetime apparel during post-game interviews.
This is a good, solid partnership for a team that hasn't performed very well either on the court or at the front gate.
Lifetime also has had some ticket promotions with the Timberwolves that have included a pass to a local Lifetime Fitness.
Saturday, September 18, 2010
Standing Room Only
I decided I’d take in one more Twins game this season, and take them up on the latest ticket offering: standing-room only.
I went on Friday night, the day after the Twins unexpectedly swept the Chicago White Sox. I also went into the game thinking, ‘the Twins just swept the White Sox. Logic dictates, they’ll lose a game to the lowly Oakland A’s.’
It sounded like a fun thing to do, to have a ticket for the game and just be able to walk around our brand-new ballpark. A couple of the ushers told me that it’s very likely they could easily sell 1,400 standing-room only tickets.
I also wanted to be able to scope out different views of the stadium that I had previously not explored; predominantly out in the left field and center field area. I had started out in the main concourse before the game started. And my plan was, by the end of the game, to be as close to the main gate as possible, to promise a quick exit.
A note of caution if you decide to go the standing-room only route: avoid the main concourse. It is incredibly crowded and very noisy down there. I had my fill after about the second inning, and I went searching elsewhere. Also, with many of the standing-room locations on the main concourse, you will not be able to see the video board, as the club level overhang will block your view.
However, over between sections 101-103, you will get a much more open view of the action on the field. Of course, you’ll miss things, with people sitting in front of you and walking up and down the aisles.
The upper level was quieter, but the view isn’t incredible. One fun location was the Twins Pub, an enclosed “warming house” if you will. It’s a good place to get warm (or stay cool, depending on when you go). You get a relatively good view of the field from up there. It wasn’t a bad location.
The Twins Pub is also where the ballpark’s organist, Sue Nelson, sits.
The plaza out in right field is an OK spot to be. This is where Fox Sports Net does its pre-and post-game shows. I did catch a glimpse of Roy Smalley (and took his picture) getting ready for the broadcast. But, this is also where 85% of the people enter the ballpark. So, you’ll be pushing your way through quite a bit.
I spent a good chunk of the game up in the Batter’s Eye, which is in center field. It also is much quieter up there, as there aren’t many seats. You do get a nice view of the field and the game. Down below is another story. One level down is the big wall in center field, and you can stand back there, but you will find yourself peeking over the wall to get a glimpse of the action. Good place to pull aside and eat your hot dogs and cheese curds, but probably not to get a great view of the game.
Although I hadn’t planned it, I ended up down behind the Powerball Pavilion out in right-center field. Not a bad place to be. You’re just steps away from the exit, and you do get a very nice and surprisingly close view of the field. You will not be able to see the scoreboard from this location; however, there are LCD televisions mounted that have all the information right there.
And, making good on my plan, I actually did end up with a very quick exit from Target Field. It didn't take me more than two minutes, and I was out. Not like the Metrodome where you had to exit single-file out the revolving doors.
I am glad that the Twins added this ticket option for this year. Word to the wise, you'll feel sore by the end of the game. You might regret actually doing the standing-room only option. But for $22 (cheaper for mid-week games), it's not a bad option to get yourself into the game.
Reports are indicating that because of the Twins' great performance this year, and their road to a very good run in the playoffs, tickets could be even harder to come by next season. Especially would that be true if the Twins do in fact win the World Series.
Charley Walters from the Pioneer Press said last Sunday that season-ticket renewal is expected to be close to 100%. And, existing season-ticket holders have first dibs on buying extra tickets before everyone else.
Who knows, next season, standing-room only might be your ONLY chance to get a ticket into Target Field.
Click the title, "Standing Room Only" for pictures from the game.
I went on Friday night, the day after the Twins unexpectedly swept the Chicago White Sox. I also went into the game thinking, ‘the Twins just swept the White Sox. Logic dictates, they’ll lose a game to the lowly Oakland A’s.’
It sounded like a fun thing to do, to have a ticket for the game and just be able to walk around our brand-new ballpark. A couple of the ushers told me that it’s very likely they could easily sell 1,400 standing-room only tickets.
I also wanted to be able to scope out different views of the stadium that I had previously not explored; predominantly out in the left field and center field area. I had started out in the main concourse before the game started. And my plan was, by the end of the game, to be as close to the main gate as possible, to promise a quick exit.
A note of caution if you decide to go the standing-room only route: avoid the main concourse. It is incredibly crowded and very noisy down there. I had my fill after about the second inning, and I went searching elsewhere. Also, with many of the standing-room locations on the main concourse, you will not be able to see the video board, as the club level overhang will block your view.
However, over between sections 101-103, you will get a much more open view of the action on the field. Of course, you’ll miss things, with people sitting in front of you and walking up and down the aisles.
The upper level was quieter, but the view isn’t incredible. One fun location was the Twins Pub, an enclosed “warming house” if you will. It’s a good place to get warm (or stay cool, depending on when you go). You get a relatively good view of the field from up there. It wasn’t a bad location.
The Twins Pub is also where the ballpark’s organist, Sue Nelson, sits.
The plaza out in right field is an OK spot to be. This is where Fox Sports Net does its pre-and post-game shows. I did catch a glimpse of Roy Smalley (and took his picture) getting ready for the broadcast. But, this is also where 85% of the people enter the ballpark. So, you’ll be pushing your way through quite a bit.
I spent a good chunk of the game up in the Batter’s Eye, which is in center field. It also is much quieter up there, as there aren’t many seats. You do get a nice view of the field and the game. Down below is another story. One level down is the big wall in center field, and you can stand back there, but you will find yourself peeking over the wall to get a glimpse of the action. Good place to pull aside and eat your hot dogs and cheese curds, but probably not to get a great view of the game.
Although I hadn’t planned it, I ended up down behind the Powerball Pavilion out in right-center field. Not a bad place to be. You’re just steps away from the exit, and you do get a very nice and surprisingly close view of the field. You will not be able to see the scoreboard from this location; however, there are LCD televisions mounted that have all the information right there.
And, making good on my plan, I actually did end up with a very quick exit from Target Field. It didn't take me more than two minutes, and I was out. Not like the Metrodome where you had to exit single-file out the revolving doors.
I am glad that the Twins added this ticket option for this year. Word to the wise, you'll feel sore by the end of the game. You might regret actually doing the standing-room only option. But for $22 (cheaper for mid-week games), it's not a bad option to get yourself into the game.
Reports are indicating that because of the Twins' great performance this year, and their road to a very good run in the playoffs, tickets could be even harder to come by next season. Especially would that be true if the Twins do in fact win the World Series.
Charley Walters from the Pioneer Press said last Sunday that season-ticket renewal is expected to be close to 100%. And, existing season-ticket holders have first dibs on buying extra tickets before everyone else.
Who knows, next season, standing-room only might be your ONLY chance to get a ticket into Target Field.
Click the title, "Standing Room Only" for pictures from the game.
Monday, August 16, 2010
Sports Day in Minnesota - an idea
Some of us may know that Fox Sports North (FSN), the regional cable sports network here in the Twin Cities, annually sponsors what they call "Hockey Day in Minnesota." FSN broadcasts peewee games, a high school game, a Gophers game and a Wild game all in the same day.
I was thinking the other day, now that Minnesota's sports teams all have a place of their own to play, what if all four major teams and the Gophers, played at home, on the same day?
It could work. It would be an economic boom for the Twin Cities with all those people. The TV networks would love the revenue. Here's how I envision it would work, and who would broadcast what.
We start the day at 11am with the Gophers at TCF Bank Stadium. The game would be carried either by ESPN or the Big Ten Network.
You could have a Wild game at 2pm at the Xcel Energy Center, broadcast by FSN.
It would take some doing with the NFL, but suppose there was a Vikings game at the Dome at about 3pm. Maybe even 4pm. This is where it could get a little interesting. Depending on whether FOX has the Major League Baseball playoffs that year, they might opt to show the World Series instead of a mid-season NFL game.
If Turner Broadcasting had the playoffs that year, just throw a couple million dollars at FOX to broadcast the game.
The overlap with the Wild game wouldn't be too bad.
Then, say the Timberwolves have their home opener at 5pm at Target Center. This one would be broadcast locally on Channel 45, KSTC.
And then, the piece de resistance, the Minnesota Twins play at Target Field at 7pm. For all five of these games to converge like this, it would put this particular day on or around October 28. The NBA regular-season doesn't start until very late October at the earliest.
And, it also assumes that the Twins likely took their season to Game 7 of the World Series that year.
All five teams would be very happy of course. All five are taking tickets, at home, in their own place, on the same day. I envision officials from MetroTransit at each venue passing out balloons, making speeches and throwing rice, celebrating the fact that the light rail systems they built and the commuter rail are working at full capacity.
This day probably would work best after the Central Corridor light rail along University Avenue is completed.
Downtown Minneapolis would benefit the most, as you'd have 40,000 for the Twins game. 63,000 for the Vikings game. 20,000 for the Timberwolves game. Another 50,000 just across the river for the Gophers. And, downtown Saint Paul would see 18,000 for the hockey game.
Restaurants and bars would be crowded. Streets would be buzzing with people. Traffic would be miserable (for those that didn't take mass transit). But, that would be one fun day.
I was thinking the other day, now that Minnesota's sports teams all have a place of their own to play, what if all four major teams and the Gophers, played at home, on the same day?
It could work. It would be an economic boom for the Twin Cities with all those people. The TV networks would love the revenue. Here's how I envision it would work, and who would broadcast what.
We start the day at 11am with the Gophers at TCF Bank Stadium. The game would be carried either by ESPN or the Big Ten Network.
You could have a Wild game at 2pm at the Xcel Energy Center, broadcast by FSN.
It would take some doing with the NFL, but suppose there was a Vikings game at the Dome at about 3pm. Maybe even 4pm. This is where it could get a little interesting. Depending on whether FOX has the Major League Baseball playoffs that year, they might opt to show the World Series instead of a mid-season NFL game.
If Turner Broadcasting had the playoffs that year, just throw a couple million dollars at FOX to broadcast the game.
The overlap with the Wild game wouldn't be too bad.
Then, say the Timberwolves have their home opener at 5pm at Target Center. This one would be broadcast locally on Channel 45, KSTC.
And then, the piece de resistance, the Minnesota Twins play at Target Field at 7pm. For all five of these games to converge like this, it would put this particular day on or around October 28. The NBA regular-season doesn't start until very late October at the earliest.
And, it also assumes that the Twins likely took their season to Game 7 of the World Series that year.
All five teams would be very happy of course. All five are taking tickets, at home, in their own place, on the same day. I envision officials from MetroTransit at each venue passing out balloons, making speeches and throwing rice, celebrating the fact that the light rail systems they built and the commuter rail are working at full capacity.
This day probably would work best after the Central Corridor light rail along University Avenue is completed.
Downtown Minneapolis would benefit the most, as you'd have 40,000 for the Twins game. 63,000 for the Vikings game. 20,000 for the Timberwolves game. Another 50,000 just across the river for the Gophers. And, downtown Saint Paul would see 18,000 for the hockey game.
Restaurants and bars would be crowded. Streets would be buzzing with people. Traffic would be miserable (for those that didn't take mass transit). But, that would be one fun day.
Sunday, August 1, 2010
Section 310
Today, I finally got back to Target Field for the game against the Mariners.
And finally, the Twins win a game that I attended!
If you're looking for a good seat for a Twins game, look no further than Section 310 (and 311). These two sections make up the "Our Family Section" at Target Field.
For $24.00, it's not a bad deal. The seats are a lot closer to home plate than they are to first base. And, you get a coupon for a free Twins Dog (a great hot dog choice at Target Field) and a regular soda.
Be aware: alcohol is not sold or permitted in these sections.
I do like the upper concourse at Target Field. It's really no wider (23 feet) than the claustrophobic ones at the Metrodome (or "the other place"), but keep in mind, the upper concourse at the Metrodome services about 34,000 people. The upper concourse at Target Field services about 11,000.
Around this area, it takes a little getting used to, as there is a walkway that serves as an auxiliary concourse for the 300 level. The upper concourse services both the Terrace level (200s) and the Upper level (300s). So, this little walkway makes it a bit easier for those in the 300s to get to their seats.
The view is great. You can see everything from up there. No wondering, "where is the ball?" You can clearly see every hit, and determine whether its fair or an out.
I was very pleased with the number of roaming vendors up in the 300s. At the other place, you were lucky if you saw a few. But, the bright yellow jackets from Delaware North (the Twins' concessionaire) were everywhere up there. A very nice change.
Today was the quickest game I have ever seen at Target Field, just a little over two hours. And, exiting the park was the easiest I have experienced in all the times I've been there.
I have learned by experience, do NOT exit the ballpark through Gate 6. Gate 6 is over on the left field side. You might think it's easier to get out there than traipse all the way through Target Field to get to the main entrance, Gate 34, over on the right field side. Believe me, traipse.
Gate 6 is where the light rail station is. There is a queue area there, that, if you don't take the light rail to Target Field, you'll be caught up in. And, your exit from Target Field will almost double.
From our section, we simply took the walkway until it stopped. Walked through the upper concourse to the escalators down by Section 302. We got out of there in probably less than ten minutes. Even ten minutes might be an overstatement.
I suppose one of the reasons it is so easy getting out of there is because all the gates open with turnstiles moved to the side, allowing everybody to flow out freely. Unlike the other place, there are no revolving doors forcing you to go out single-file.
Today was an interesting game also, as it was the three-year anniversary of the 35W bridge collapse. Flags were flying at half-staff today, per Gov. Pawlenty's declaration. I was somewhat surprised that there wasn't a moment of silence observed; either when the National Anthem was played, or in the seventh inning, when God Bless America was sung.
Ever since the tragedy, the Twins have always played at home on August 1. And, up until today, they have been night games. Usually, per the governor's declaration, a moment of silence is observed at 6:05pm, the exact minute of the collapse. With today's 1:10 start, I thought they might have made an exception. But they did not.
Here's what really bothers me. The Twins just came off of a road trip lasting several days. They came home last Friday for a three-game set against the Mariners. Now, they're going back on the road for 12 games.
I'm sorry, but around here, this is the time to show off outdoor baseball in Minnesota. The summer of 2010 is one of the best summers I can remember; and is a terrific argument to all those who thought we needed a roof on the place.
I suppose it could be possible that Major League Baseball is watching the Twins this year, to see how Target Field plays during a Minnesota summer. What do they have to compare it against? Minnesota ballgames have been played under a fabric sky for 28 years, what does MLB know about Minnesota summers?
Hopefully, the schedule will favor the Twins better in the summer, and we'll see more home games in the summer months.
One comment I made to my brother as we were leaving, "I think the Twins should play all 162 games here." That got a chuckle from a fan behind me.
Thanks for reading. Click "Section 310" for pictures from today's game.
And finally, the Twins win a game that I attended!
If you're looking for a good seat for a Twins game, look no further than Section 310 (and 311). These two sections make up the "Our Family Section" at Target Field.
For $24.00, it's not a bad deal. The seats are a lot closer to home plate than they are to first base. And, you get a coupon for a free Twins Dog (a great hot dog choice at Target Field) and a regular soda.
Be aware: alcohol is not sold or permitted in these sections.
I do like the upper concourse at Target Field. It's really no wider (23 feet) than the claustrophobic ones at the Metrodome (or "the other place"), but keep in mind, the upper concourse at the Metrodome services about 34,000 people. The upper concourse at Target Field services about 11,000.
Around this area, it takes a little getting used to, as there is a walkway that serves as an auxiliary concourse for the 300 level. The upper concourse services both the Terrace level (200s) and the Upper level (300s). So, this little walkway makes it a bit easier for those in the 300s to get to their seats.
The view is great. You can see everything from up there. No wondering, "where is the ball?" You can clearly see every hit, and determine whether its fair or an out.
I was very pleased with the number of roaming vendors up in the 300s. At the other place, you were lucky if you saw a few. But, the bright yellow jackets from Delaware North (the Twins' concessionaire) were everywhere up there. A very nice change.
Today was the quickest game I have ever seen at Target Field, just a little over two hours. And, exiting the park was the easiest I have experienced in all the times I've been there.
I have learned by experience, do NOT exit the ballpark through Gate 6. Gate 6 is over on the left field side. You might think it's easier to get out there than traipse all the way through Target Field to get to the main entrance, Gate 34, over on the right field side. Believe me, traipse.
Gate 6 is where the light rail station is. There is a queue area there, that, if you don't take the light rail to Target Field, you'll be caught up in. And, your exit from Target Field will almost double.
From our section, we simply took the walkway until it stopped. Walked through the upper concourse to the escalators down by Section 302. We got out of there in probably less than ten minutes. Even ten minutes might be an overstatement.
I suppose one of the reasons it is so easy getting out of there is because all the gates open with turnstiles moved to the side, allowing everybody to flow out freely. Unlike the other place, there are no revolving doors forcing you to go out single-file.
Today was an interesting game also, as it was the three-year anniversary of the 35W bridge collapse. Flags were flying at half-staff today, per Gov. Pawlenty's declaration. I was somewhat surprised that there wasn't a moment of silence observed; either when the National Anthem was played, or in the seventh inning, when God Bless America was sung.
Ever since the tragedy, the Twins have always played at home on August 1. And, up until today, they have been night games. Usually, per the governor's declaration, a moment of silence is observed at 6:05pm, the exact minute of the collapse. With today's 1:10 start, I thought they might have made an exception. But they did not.
Here's what really bothers me. The Twins just came off of a road trip lasting several days. They came home last Friday for a three-game set against the Mariners. Now, they're going back on the road for 12 games.
I'm sorry, but around here, this is the time to show off outdoor baseball in Minnesota. The summer of 2010 is one of the best summers I can remember; and is a terrific argument to all those who thought we needed a roof on the place.
I suppose it could be possible that Major League Baseball is watching the Twins this year, to see how Target Field plays during a Minnesota summer. What do they have to compare it against? Minnesota ballgames have been played under a fabric sky for 28 years, what does MLB know about Minnesota summers?
Hopefully, the schedule will favor the Twins better in the summer, and we'll see more home games in the summer months.
One comment I made to my brother as we were leaving, "I think the Twins should play all 162 games here." That got a chuckle from a fan behind me.
Thanks for reading. Click "Section 310" for pictures from today's game.
Monday, July 12, 2010
Could Target Field be lonely?
I'm sorry it's been so long since I wrote.
I have been writing a lot of articles at allvoices.com ( http://www.allvoices.com/users/Lrasmussen )
I read an interesting article today about the Seattle Mariners and how their attendance is incredibly low this year for the first time since they opened their new ballpark in 1999.
Of course, they're in last place in the AL West. Seems that low attendance would follow suit.
With the Twins dismal performance as of late, and now that we are at the midway point of the season, could Target Field become a lonely place the second half of it's first season?
And then, throw in the Vikings and the apparent return of Brett Favre, that might pose even more trouble at the gates at Target Field. If the Twins aren't doing well, and September's colder air moves in, there might be a lot of empty seats at the ballpark those last few weeks.
I'm not sure the "honeymoon" period for Target Field is quite over, though. People might still be flocking to the ballpark, for the sake of seeing the ballpark. But, not too long from now, the ballpark will become less and less of a draw, and the bottom line will be putting a competitive team on the field.
It seems many newer ballparks in Major League Baseball eventually get to the half-full point. Ballparks in Detroit, Milwaukee, Texas and other cities have lots of empty seats to look at these days. Ballparks that were once big draws for fans, but now, not so much.
I'd hate to see that happen to Target Field; but the harsh reality is, it probably will and possibly sooner than later.
I have been writing a lot of articles at allvoices.com ( http://www.allvoices.com/users/Lrasmussen )
I read an interesting article today about the Seattle Mariners and how their attendance is incredibly low this year for the first time since they opened their new ballpark in 1999.
Of course, they're in last place in the AL West. Seems that low attendance would follow suit.
With the Twins dismal performance as of late, and now that we are at the midway point of the season, could Target Field become a lonely place the second half of it's first season?
And then, throw in the Vikings and the apparent return of Brett Favre, that might pose even more trouble at the gates at Target Field. If the Twins aren't doing well, and September's colder air moves in, there might be a lot of empty seats at the ballpark those last few weeks.
I'm not sure the "honeymoon" period for Target Field is quite over, though. People might still be flocking to the ballpark, for the sake of seeing the ballpark. But, not too long from now, the ballpark will become less and less of a draw, and the bottom line will be putting a competitive team on the field.
It seems many newer ballparks in Major League Baseball eventually get to the half-full point. Ballparks in Detroit, Milwaukee, Texas and other cities have lots of empty seats to look at these days. Ballparks that were once big draws for fans, but now, not so much.
I'd hate to see that happen to Target Field; but the harsh reality is, it probably will and possibly sooner than later.
Saturday, June 12, 2010
Twins to sell standing room tickets
The Twins are going to increase capacity at Target Field, sort of.
They aren't adding seats, they're allowing people to stand all over the park.
A couple games ago, the announced attendance was over 40,000 - which surprised some, because the listed seating capacity for Target Field is 39,506.
"We could get 41,000 people in here if we really wanted to," said Dave St. Peter in an article from the Star Tribune (click Twins to Sell Standing room tickets for article).
Target Field does have many places for "standing-room only" around the ballpark. You saw a lot of that during the first few weeks of the season when the weather became less than desirable, especially during the night games.
It clogged the concourses, though. But it seems as though the Twins have worked all the details out and will be selling more standing-room tickets; and will also be installing more "drink-rails" around the stadium to accommodate more standing-room tickets being sold.
The Budweiser Party Deck out in left field, above the Administration Building has two spots for seating: there are more expensive "bar-rail" seats that are around $30-35 per game. Standing-room up on the Party Deck is $10-12.
Most of the seats up there go to groups, though. I believe the Twins were going to have single-game seats up there for select games. I checked with a ticket representative from the Twins; he tells me the single-game seats up in the Budweiser Deck are sold out for the season.
They aren't adding seats, they're allowing people to stand all over the park.
A couple games ago, the announced attendance was over 40,000 - which surprised some, because the listed seating capacity for Target Field is 39,506.
"We could get 41,000 people in here if we really wanted to," said Dave St. Peter in an article from the Star Tribune (click Twins to Sell Standing room tickets for article).
Target Field does have many places for "standing-room only" around the ballpark. You saw a lot of that during the first few weeks of the season when the weather became less than desirable, especially during the night games.
It clogged the concourses, though. But it seems as though the Twins have worked all the details out and will be selling more standing-room tickets; and will also be installing more "drink-rails" around the stadium to accommodate more standing-room tickets being sold.
The Budweiser Party Deck out in left field, above the Administration Building has two spots for seating: there are more expensive "bar-rail" seats that are around $30-35 per game. Standing-room up on the Party Deck is $10-12.
Most of the seats up there go to groups, though. I believe the Twins were going to have single-game seats up there for select games. I checked with a ticket representative from the Twins; he tells me the single-game seats up in the Budweiser Deck are sold out for the season.
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