Daily, I get emails from AdWeek about things that are going on in the world of advertising. It's one of several daily email newsletters I sort through once I'm home from work. Recently, one article caught my attention, "A&E acquires Lifetime."
I like this merger by A&E. I like A&E (Arts & Entertainment) television. I like their programming. A&E is the cable network where you can find shows such as Paranormal State (a personal favorite) and Intervention (also a personal favorite).
This merger also includes the Lifetime Movie Network, which has also produced some good, made-for-TV movies.
A&E also owns History (formerly The History Channel), which is a personal favorite cable channel in our household. According to the AdWeek article (found here: http://www.adweek.com/aw/content_display/news/media/e3id9eac057de820fdc81d518e33fd20296) all three networks, A&E, Lifetime and History will remain "intact."
However, I wonder, with this merger, whether the female demographic of Lifetime will change. Lifetime has always been known as "Television for Women." With this merger, I am curious whether or not the female demographic will change.
Of course, there are other female-oriented cable channels. Women's Entertainment (We) and Oxygen! also have female-centric demographics. So, even if A&E does change the demographic a little, the type of programming for the female demographics won't disappear entirely.
I'm curious to see, when the merger is finalized (the article does not mention a specific closing date), what changes A&E will bring to Lifetime, good or bad.
Thanks for reading.
Subscribe To comPRehend
Posts
All Comments
Saturday, August 29, 2009
Tuesday, August 25, 2009
A 3rd jersey for the Minnesota Wild?
A ha, finally. an issue I love to write about: sports and corporate branding.
It has been announced that the Minnesota Wild (NHL) will unveil a "third" jersey to be worn this season. The unveiling will happen next Sunday at the Minnesota State Fair. There are speculations about what the jersey might look like. One can be found here: http://media.photobucket.com/image/Wild%20green%20jersey/puckdrawn/Concepts/MinnesottaWildConcept.png, and another can be found here: http://www.wildpuckbanter.com/2009/08/new-wild-jersey.html.
This is an interesting concept to me, sports teams have been using "alternate" jerseys for many years now. Some have been successful, and others have been total flops. However, the Wild had an alternate jersey a few years ago. The jersey seen here: http://www.icejerseys.com/item_details.php?id=5354.
What happened was, the NHL had switched jersey manufacturers. The league contracted with Reebok and their new Edge line of jerseys. The "Rbk Edge" was a custom-fit jersey, which was supposed to supply better comfort for players. And, the NHL made a rule that teams had to scrap whatever third jerseys they had, and couldn't unveil a new one for two years.
The Wild kept their white jersey, and opted to keep the red "alternate" jersey http://www.icejerseys.com/item_details.php?id=5354 and got rid of the original green sweater.
Here's what bothers me about the red sweater they kept. The logo on the front. In my estimation, a good and respectable corporate brand, should not have to tell you what it is. You will notice that the words "Minnesota Wild" surround it. Earlier in the franchise's history, the words "NHL Hockey" even appeared on a secondary logo the team was going to use.
If you see the logo for GM, you know that it's for General Motors. They make cars. The company does not need to put "auto manufacturer" on the logo. If you see an oblong "G" surrounded by a green and gold oval, you know that logo is for the Green Bay Packers. They don't need to put "We play football in Green Bay" on the logo. Let's not forget the Golden Arches. These are respectable, reputable, trustworthy corporations, that do not need to label what they are, or what they do, to get the point across.
I feel the Minnesota Wild made a mistake when choosing what sweater to keep. The Minnesota Wild have some of the best merchandise sales, if not the best merchandise sales in the National Hockey League. The only problem, most people can't figure out what animal the head belongs to, that you see on the front of the jersey. Is it a bobcat, cougar, a panther? No one knows. But, they DO know that logo.
On the other hand, looking at some of the concept drawings people have conjured up in their minds (the ones with a script font "Minnesota"), many sports teams in all professional leagues are putting the city or state of origin on their road jerseys.
Personally, I think the Wild should ditch the red jersey with the circle "Minnesota Wild" surrounding the cougar head (I'll call it a cougar). The Wild have made a name for themselves in the National Hockey League, in their ten years of existence - on the basis of their enormous fan base, merchandise sales and team ownership.
I feel that it is in the best interest, not just of the Wild, not just of sports teams, but of all corporations, to do their very best to cultivate a corporate brand, a corporate logo that is immediately recognizable - without being told what it represents.
It has been announced that the Minnesota Wild (NHL) will unveil a "third" jersey to be worn this season. The unveiling will happen next Sunday at the Minnesota State Fair. There are speculations about what the jersey might look like. One can be found here: http://media.photobucket.com/image/Wild%20green%20jersey/puckdrawn/Concepts/MinnesottaWildConcept.png, and another can be found here: http://www.wildpuckbanter.com/2009/08/new-wild-jersey.html.
This is an interesting concept to me, sports teams have been using "alternate" jerseys for many years now. Some have been successful, and others have been total flops. However, the Wild had an alternate jersey a few years ago. The jersey seen here: http://www.icejerseys.com/item_details.php?id=5354.
What happened was, the NHL had switched jersey manufacturers. The league contracted with Reebok and their new Edge line of jerseys. The "Rbk Edge" was a custom-fit jersey, which was supposed to supply better comfort for players. And, the NHL made a rule that teams had to scrap whatever third jerseys they had, and couldn't unveil a new one for two years.
The Wild kept their white jersey, and opted to keep the red "alternate" jersey http://www.icejerseys.com/item_details.php?id=5354 and got rid of the original green sweater.
Here's what bothers me about the red sweater they kept. The logo on the front. In my estimation, a good and respectable corporate brand, should not have to tell you what it is. You will notice that the words "Minnesota Wild" surround it. Earlier in the franchise's history, the words "NHL Hockey" even appeared on a secondary logo the team was going to use.
If you see the logo for GM, you know that it's for General Motors. They make cars. The company does not need to put "auto manufacturer" on the logo. If you see an oblong "G" surrounded by a green and gold oval, you know that logo is for the Green Bay Packers. They don't need to put "We play football in Green Bay" on the logo. Let's not forget the Golden Arches. These are respectable, reputable, trustworthy corporations, that do not need to label what they are, or what they do, to get the point across.
I feel the Minnesota Wild made a mistake when choosing what sweater to keep. The Minnesota Wild have some of the best merchandise sales, if not the best merchandise sales in the National Hockey League. The only problem, most people can't figure out what animal the head belongs to, that you see on the front of the jersey. Is it a bobcat, cougar, a panther? No one knows. But, they DO know that logo.
On the other hand, looking at some of the concept drawings people have conjured up in their minds (the ones with a script font "Minnesota"), many sports teams in all professional leagues are putting the city or state of origin on their road jerseys.
Personally, I think the Wild should ditch the red jersey with the circle "Minnesota Wild" surrounding the cougar head (I'll call it a cougar). The Wild have made a name for themselves in the National Hockey League, in their ten years of existence - on the basis of their enormous fan base, merchandise sales and team ownership.
I feel that it is in the best interest, not just of the Wild, not just of sports teams, but of all corporations, to do their very best to cultivate a corporate brand, a corporate logo that is immediately recognizable - without being told what it represents.
Thursday, August 20, 2009
Rare, yes. Impossible, not really.
Sorry it's been so long since I wrote. Of course, I haven't had too much to write about, at least that I could think of. Until yesterday that is.
Hopefully, everyone made it home OK after the surprise tornado that hit Minneapolis yesterday. The National Weather Service has now confirmed that it was in fact, a tornado. It was all over the news yesterday, and even WCCO having a piece about the myth of, "tornados don't hit urban areas."
They certainly do. Yesterday's storm in Minneapolis may not have been as catastrophic as it could have been, but other downtowns in metro areas across the country have been much less fortunate, and just in the last few years. 1999, a massive F5 tornado tears through downtown Oklahoma City. In 1997, a tornado touched down near downtown Miami.
A tornado ripped through Fort Worth, TX in 2000. Just last year, a tornado tore through downtown Atlanta in March. If that wasn't unusual enough, a tornado had NEVER touched down in downtown Atlanta prior to last year's storm, which happened amidst the SEC college basketball tournament. And, stranger still, several years ago, a "microburst" hit downtown Salt Lake City. A funnel cloud that disappeared as quickly as it came down, but not before doing some small damage to the area, including the Delta Center (now the Energy Solutions Arena).
Yesterday's storm ripped through a neighborhood not too far from my office. Matter of fact, a good portion of the damage was just on the other side of 35W from us. At about 2pm, on what was just a normal day, our power went out. It had been raining steadily all day, but nothing prepared us (or anyone for that matter) for what was to come. We heard reports that a tornado was somewhere in the area.
As we moved downstairs, then the sirens decided to sound. Add to that, a belated birthday party, in a darkened basement with just a few candles and a flashlight. Everyone, including myself, on cell phones trying to get the latest from family members. It truly was a day to remember.
Incidentally, I remember the last tornado that touched down in that area, in 1981. I was all of 3 years old, but I remember that day vividly. We lived in a four-plex on Garfield Avenue South in Minneapolis. I vaguely remember hearing the EBS sound on TV, our power went out, and we went downstairs. The tornado hopped over our four-plex, but did some damage about four blocks from us. This was the same storm that took the roof off of Har Mar Mall in Roseville.
Funny, we spent all of August 18 talking about Brett Favre. How quickly the news can change. Oddly enough, the last time a big sports story happened in the Twin Cities, another incident took it's place shortly after. Kevin Garnett was traded to the Boston Celtics on Monday, July 30, 2007. Two days later, the 35W bridge collapsed.
Hopefully, everyone made it home OK after the surprise tornado that hit Minneapolis yesterday. The National Weather Service has now confirmed that it was in fact, a tornado. It was all over the news yesterday, and even WCCO having a piece about the myth of, "tornados don't hit urban areas."
They certainly do. Yesterday's storm in Minneapolis may not have been as catastrophic as it could have been, but other downtowns in metro areas across the country have been much less fortunate, and just in the last few years. 1999, a massive F5 tornado tears through downtown Oklahoma City. In 1997, a tornado touched down near downtown Miami.
A tornado ripped through Fort Worth, TX in 2000. Just last year, a tornado tore through downtown Atlanta in March. If that wasn't unusual enough, a tornado had NEVER touched down in downtown Atlanta prior to last year's storm, which happened amidst the SEC college basketball tournament. And, stranger still, several years ago, a "microburst" hit downtown Salt Lake City. A funnel cloud that disappeared as quickly as it came down, but not before doing some small damage to the area, including the Delta Center (now the Energy Solutions Arena).
Yesterday's storm ripped through a neighborhood not too far from my office. Matter of fact, a good portion of the damage was just on the other side of 35W from us. At about 2pm, on what was just a normal day, our power went out. It had been raining steadily all day, but nothing prepared us (or anyone for that matter) for what was to come. We heard reports that a tornado was somewhere in the area.
As we moved downstairs, then the sirens decided to sound. Add to that, a belated birthday party, in a darkened basement with just a few candles and a flashlight. Everyone, including myself, on cell phones trying to get the latest from family members. It truly was a day to remember.
Incidentally, I remember the last tornado that touched down in that area, in 1981. I was all of 3 years old, but I remember that day vividly. We lived in a four-plex on Garfield Avenue South in Minneapolis. I vaguely remember hearing the EBS sound on TV, our power went out, and we went downstairs. The tornado hopped over our four-plex, but did some damage about four blocks from us. This was the same storm that took the roof off of Har Mar Mall in Roseville.
Funny, we spent all of August 18 talking about Brett Favre. How quickly the news can change. Oddly enough, the last time a big sports story happened in the Twin Cities, another incident took it's place shortly after. Kevin Garnett was traded to the Boston Celtics on Monday, July 30, 2007. Two days later, the 35W bridge collapsed.
Subscribe to:
Posts (Atom)