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Happy Thanksgiving everyone.
I had said in my last post that the Timberwolves needed some serious marketing help to promote yet another re-building team. They did one marketing move (which I had heard little about, until a few days later), and that was to unveil a new "alternate" jersey.
Many teams have three or more jerseys. There's a standard home jersey, and a standard away jersey. In the last few years, many teams find it fun to unveil a third jersey that is very different from the usual.
Sometimes the alternate jerseys look better than the standard ones. Sometimes the alternate jerseys are so unwelcomed by fans, that the team ends up scrapping them. One such instance was the NBA's Dallas Mavericks a few years ago. They had released an alternate jersey that had a very droll color scheme; and the fans showed their discontent in no uncertain terms. The team wore the jerseys once, and never wore them again.
The Wolves re-vamped their entire uniform a couple years ago. They had shortened "Timberwolves" to just "Wolves" on the front of the home jersey (from their early franchise days), and on the road jersey, exchanged "Timberwolves" for "Minnesota."
Just recently, the Wolves unveiled a black jersey. Everyone loves black. Black is a slimming color, and complements many other colors nicely. This is the second time in franchise history the Wolves have donned a black jersey. I liked the old black jersey better than the new black jersey.
Several years ago, the border on the jerseys was a black border with green pine trees, similar to the primary logo. With the latest uniform re-design, they scrapped the pine trees, and eventually took all the green out entirely. With the new black jerseys, a little green might improve things a bit.
At this link: http://www.nba.com/timberwolves/news/pressrelease_Wolves_Unveil_New_Black_Alternate_Uniforms_2010_11_23.html
you can see what the new jersey looks like. Personally, I think it's just a little too bland. Instead of complementing the colors, I think the black intermingles with them. There's no contrast.
Maybe that's in tune with the whole team's attitude, though. The Wolves have been nothing short of bland the last few seasons. Attendance has dropped, players come and go, there's more losses than wins. If the Wolves were looking to generate some excitement with this latest marketing ploy, I think they came up a bit short.
Kermit the Frog once sang, "It's not easy being green." In this case, a little green might help.
Thanks for reading.
