Tuesday, June 1, 2010

Did the Marlins make the right move?

Some of us have heard, and for some, it doesn't matter, but last Saturday, Roy Halladay of the Philadelphia Phillies (Major League Baseball) pitched a perfect game against the Florida Marlins in Miami.

A perfect game in baseball is 27 batters up, 27 batters down. The feat has only been achieved in the MLB 20 times; however, it is the second perfect game this season (Dallas Braden had the other) and the third in the last calendar year.

It's what the Marlins are doing about this perfect game that has me a little confused. The game was played at SunLife Stadium. For those in Minnesota, it's like the Metrodome, without the roof. It's one of the few remaining "multi-purpose" stadiums that also serve as ballparks.

According to the Marlins website (click "Did the Marlins make the right move" for the article), the announced attendance was just over 25,000. To "commemorate" this occasion, the Marlins are selling the remaining tickets, online, for face value.
To me, this is a bad PR move by the Marlins. First, the Marlins didn't pitch the perfect game, the Phillies did.

Second, what is now likely to happen is that these "re-sold" tickets are going to go for a bundle on eBay and other online sites. Instead of creating a scarce memento, the Marlins are essentially crowding the market with tickets that were never used, and never sold for the actual game. If there's 58,000 tickets on the market, and 33,000 tickets weren't even used; it demeans the "rare" nature of a ticket for a rare occurrence.

Third, if anyone should get possession of the tickets, it should be the Phillies. I think the Marlins should have released the remaining tickets to the Phillies, and let them decide whether to resell them or not. Incidentally, because the Marlins are doing this, that will bump up the attendance for the game.
Marlins president David Sampson said this, "Any ticket revenue is part of revenue sharing and part of the local revenue. So it gets reported." So, essentially, they have to report these tickets as sold, even though more than half weren't even used for the game.

The ultimate solution, because a perfect game is such a rare occasion, the Marlins should have destroyed the remaining tickets, or left that decision to the Phillies, so as to put more of a collectible nature on the tickets that legitimately got people into the game; and weren't sold after the fact.

At any rate, there are now going to be 58,000 people who said "I was there when Halladay pitched that perfect game." And, unfortunately, they'll also have the ticket to prove it. What I am not sure of, is because of this, whether or not there was some sort of authentication given to the tickets that actually were scanned at the gates. Sometimes for special events or rare occasions, tickets can be stamped as a verification that they were in fact at the game.

As of right now, I am not sure whether the Marlins did this or not. Sadly, we will probably never know for sure.

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