T-wolves and Lifetime Fitness

Well, I think I've just about done the Target Field review thing as far as it can go. Now, I think it's time to get back to the main focus of the blog, sports and marketing.

The latest issue of the Twin Cities Business Journal had an article about an expanded partnership between the Minnesota Timberwolves and Lifetime Fitness. Lifetime has been a sponsor of the team for some time, as well as had its name on the Target Center's fitness club since 2006.

This latest phase of partnership will put Lifetime's logo on the team's practice jerseys, as well as other areas within the team's practice facility, which is within the in-arena health club, including the court, backboards and media backdrops.

Lifetime will also have naming rights of the practice facility.

Team members will wear the jerseys in post-game interviews, which will create more visibility for Lifetime Fitness. Coaches will also wear Lifetime apparel during post-game interviews.

This is a good, solid partnership for a team that hasn't performed very well either on the court or at the front gate.

Lifetime also has had some ticket promotions with the Timberwolves that have included a pass to a local Lifetime Fitness.